A Satisfying Deal

Kevin Flanagan and Jon Ford

Kevin Flanagan and Jon Ford

   

    Kevin Flanagan and Jon Ford

SALEM, NH – Seeing a steady stream of customers on the very day an advertising piece hits mailboxes is a small business owner’s dream.

When Jon Ford opened Devanti's Roast Beef & Pizzeria in May 2011, he tried traditional advertising to promote his new business: Val-Paks, weekly circulars, and newspapers, but had little success.

Then, Salem Letter Carrier Kevin Flanagan introduced Ford to Every Door Direct Mail. After seeing impressive results with his first mailings of 10,000 menus using the new program, Ford placed a second order for 25,000 more.

 When asked what he likes best about Every Door Direct Mail, Ford says, “price, ease of use and the ability to target specific routes.” Flanagan relates that Ford received a call from a customer who had received the menu inquiring about the exact location of the pizzeria. “Jon explained to him that it was right next door to Planet Fitness,” he said. “The customer said laughingly that he works out at that gym three times a week and never noticed Devanti's was in the same plaza!”

“This is a great example of how well Every Door Direct Mail can work for any small business on a limited budget,” said Salem Postmaster Heidi Stewart, who helped facilitate the sale.